Nest State of the Market: Q&A with Nest’s Arnaud B. Betourne

“Even just shifting 10% of your prospecting conversions campaign budget to traffic resulted in a lot of uplift in terms of incrementality.

In lift tests we performed with Nest client Finisterre, we saw that shifting just 10% of your budget from prospecting with a performance objective to prospecting with a traffic or brand objective drove a lot of incremental conversions. So that’s leveraging traffic to drive performance.”

Arnaud B. Betourne, Head of Strategy at Nest

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