Podcast: Arnaud Betourne explores winning Black Friday strategies for ecommerce brands

Black Friday will bring new challenges for brands this year, with an expected increase in competition around Q4 coinciding with the World Cup and increased bargain hunting from consumers. But it is also one final opportunity for brands to end the year on a high.

Nest’s Head of Commercial Arnaud Betourne recently joined Chloë Thomas for the Keep Optimising Marketing Podcast alongside speakers from Yoast, Mollie, Brightpearl and Prisync, to debate winning Black Friday strategies for ecommerce brands.

You can listen here: