Depop
Challenge
Depop, the community-driven fashion platform, needed to hit user acquisition targets and wanted Nest’s help scaling performance on Meta in key markets including the US and UK.
The platform was also looking to acquire higher-value customers that would drive significantly greater Lifetime Value, and needed support testing and scaling on new acquisition channels such as Snapchat.
Solution
Nest’s team began with an in-depth audit of Depop’s campaign structure, then used their analysis to reconstruct and optimise it from the ground up.
From there, the team built a testing roadmap to establish the most effective messaging, audiences, and bidding techniques for reaching Depop’s most valuable registrants. A/B split tests ran from day one across Depop’s always-on campaigns, and the results were immediate: Cost Per Registration fell by 50% while LTVs increased.
Nest also identified Snapchat as an untapped acquisition channel. Drawing on the team’s experience managing global campaigns on the platform, Snapchat quickly became Depop’s largest acquisition channel.
Close collaboration with Depop’s design studio kept creative fresh and reduced ad fatigue. The team constructed ads into the most effective formats for each channel – carousels for Facebook, Video Snap Ads for Snapchat – increasing Click Through Rates by over 3x.
In four months, Nest helped Depop increase spend by over 3x, drive registrations up by 6x, and decrease CPR by 50%. Depop went on to become the UK’s third most downloaded shopping app on the Apple App Store.
Thanks to Nest’s support and teamwork Depop became the UK’s third most downloaded shopping app on iOS following our launch of paid activity
Yoann Pavy
Head of Digital Marketing at Depop
Ready to see what we can do for your brand?
Book a call with our team to get know more about it.
