LeMieux
Challenge
LeMieux is one of the fastest-growing equestrian brands in the world. Co-founded by a former Olympian, the Hampshire-based company built its success on deep knowledge of equestrian customers and the market, reaching a turnover exceeding £42 million after nearly doubling sales in the space of two years.
That growth had been powered by a focused online strategy: capturing existing demand at the bottom of the funnel. It worked – but it had a ceiling. To reach the next level, LeMieux needed to expand internationally, starting with the US, and broaden its product range. In a market where few people knew the brand, capturing bottom-of-funnel demand wasn’t enough. LeMieux needed to generate demand at the top of the funnel – introducing its premium equestrian wear to an entirely new audience.
Solution
Nest brought the combination of specialist expertise and performance technology that the shift required. Nest Creative AI, our performance platform, underpinned the approach – analysing creative performance in real time to show what was working, and automating campaign optimisation across every channel. Combined with Nest’s creative strategists and production specialists, it gave LeMieux the infrastructure to run a full-funnel strategy at the scale the US demanded.
Nest’s creative team got to work adapting LeMieux’s existing high-quality video assets for top-of-funnel campaigns on Meta and YouTube – reworking premium content to introduce the brand to audiences who had never encountered it. Alongside this, the team produced new creative for bottom-of-funnel conversion activity, ensuring LeMieux could capture demand as awareness grew. Nest Creative AI’s creative analysis showed which content was performing at each stage of the funnel, and the team used those insights to sharpen the creative mix continuously.
The approach augmented LeMieux’s internal marketing team, giving them a dedicated creative and performance engine that could move fast and deliver results without requiring additional headcount. LeMieux had strong confidence in the strategy – organic demand from the US had already confirmed product-market fit. What they needed was the execution capability to scale it, and Nest delivered.
The new approach outperformed the previous strategy with 33% higher ROAS. The growth has been significant: Nest’s full-funnel creative strategy accelerated both backend revenue and reach on social, largely driven by a rising presence in international markets. The collaboration led to a 10x increase in LeMieux’s investment in Meta and YouTube, significantly boosting the effectiveness and visibility of the brand’s content on key platforms.
One year on, Nest had delivered +32% new customers and +38% revenue growth.
With Nest’s support, we’ve reinvented our paid social strategy, transitioning from a performance-focus to a dynamic, full-funnel approach. This shift has not only amplified our brand presence but also helped us grow our revenue and reach new customers.
Shaun Loughlin
Head of Ecommerce at LeMieux
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