When SPOKE first partnered with Nest, buying intent in the UK was low due to a national lockdown.
When assessing opportunities for SPOKE to scale acquisition in other markets, Nest uncovered CPAs in Germany had steadily climbed since 2020.
To drive CPAs down, our paid social experts launched a proprietary cross-border strategy, made recommendations to improve SPOKE’s on-site conversation rates, and introduced Nest Studio to repurpose existing creative into fresh ads optimised for performance.
This resulted in CPAs declining 60% in Germany while scaling spend 15%.
Nest achieved these results despite conversion rates dropping 51% between January to April 2020 due to decreased buying activity across the industry.
increase in spend
To overcome rising CPAs in Germany throughout 2020, Nest highlighted areas to improve conversion rate on-site and introduced a cross-border strategy on Facebook
Head of Growth at SPOKE