SPOKE
Challenge
SPOKE needed to scale customer acquisition in Germany, but CPAs had been climbing steadily, making growth increasingly inefficient.
Solution
Nest’s team tackled the problem on two fronts.
On the creative side, they reworked SPOKE’s existing assets into fresh paid social creative, replacing fatigued ads with executions built to perform in the channel. On the commercial side, Nest recommended improvements to SPOKE’s on-site conversion rates, ensuring the traffic being driven was converting more efficiently.
The combination worked. CPAs in Germany declined by 60% while spend scaled by 15%.
To overcome rising CPAs in Germany throughout 2020, Nest highlighted areas to improve conversion rate on-site and introduced a cross-border strategy on Facebook
Sullivan Gimaret
Head of Growth at SPOKE
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