Gisela’s career started in the trenches, freelancing on the smallest budgets imaginable where every pound had to work hard. She moved into agency life four years ago at Push Group and Genie Goals, rising from Account Executive to Client Strategy Director before joining Nest as Head of Paid Social.
She’s one of only three people out of 300+ to earn honours in Barry Hott’s creative strategy certification. An early adopter of AI in marketing since 2019, she’s a regular industry voice on paid social creative strategy, with features on the Keep Optimising podcast and in the IMRG newsletter.
Outside of work, she’s passionate about travel (she used to work on cruise ships, so she’s covered a fair bit of the map) and exploring wild places, most recently a week in Alaska. She also speaks four languages fluently.
