Will’s career bridges commercial leadership and product innovation.
He started at Google, consulting large retailers on their Search strategies before building and patenting an ads product based on Google’s display network.
He then started working in Facebook advertising in 2010, as MD for the platform’s first ads API partner, Techlightenment (acquired by Experian) before moving to then market leader Nanigans to run their European business.
Will sits on Meta’s UK Advisory Board, the first independent UK agency CEO to be appointed.
